About Us - Reto Finance

About Us

Reto Finance formed in 2019 following a local management buy-out of established and respected finance company Shawbrook International.

About Reto Finance

Founded in 2019 after a local management buy‑out of Shawbrook International, Reto Finance was created with a clear purpose: to make lending simpler, fairer and more personal.

Reto means “challenge” in Spanish and that’s exactly what we’ve been doing ever since. Having successfully challenged the local lending market in the Channel Islands, we’re delighted to be opening in the Isle of Man, bringing with us a refreshingly straightforward approach and a genuine commitment to outstanding customer service. No jargon. No hassle. Just lending done right.

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Our Team

Reto Finance management team has been chosen for their experience and ability at the benefit of our customers and to ensure the future growth of the company
  • Ronnie Herbert

    Ronnie Herbert

    Island Head - Isle of Man

    Ronnie joins Reto following a highly successful 24-year career with Black Horse Offshore Ltd. He launched the company’s Isle of Man operation in 2002 and spent 16 years leading the local branch before moving into the role of Offshore Quality Assurance Manager for the Isle of Man and Crown Dependencies. In 2020, Ronnie was promoted to General Manager, where he spent the past five years overseeing the full Offshore operation.

    With three decades of experience in the Offshore consumer lending sector, Ronnie is a seasoned moneylender known for his commitment to delivering good customer outcomes and making sure the customer journey is as straight forward as possible.

    A proud Isle of Man resident, Ronnie has been married to his wife Dawn for 28 years. Together, they have three children – Jade, Ethan, and Mailie.

     

     

     

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  • James Lowley

    James Lowey

    Relationship Manager

    James joined Reto in February 2026 following five years with Black Horse Offshore Ltd., where he specialised in both personal lending and motor finance. He has established a strong reputation for delivering excellent customer service and ensuring positive outcomes for customers through his knowledgeable and dedicated approach.
    Outside of work, James is an active member of the Manx football community. He plays for his local team, Douglas Royals, officiates matches on Sundays, and coaches young goalkeepers during the week at the Centre of Excellence.

     

     

     

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  • Alison Bell

    Alison Bell

    Relationship Manager

    Ali joins Reto with over 25 years of experience in the finance industry. She began her career with Kingsmead Ltd in 1999 and later transitioned to Black Horse in 2006 following a company acquisition. Over the past five years, Ali has led the Isle of Man motor team at Black Horse, bringing a strong track record in customer service alongside extensive knowledge of the local motor trade.

    Outside of work, Ali enjoys travelling—particularly to colder, snowier destinations—and spending time exploring the Manx countryside with her dog, Benny.

     

     

     

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  • Adam Dawson

    CEO

    Adam set up Shawbrook International Limited in 2016 and then in 2019 Reto was created from a buyout of the Shawbrook business . Prior to this, Adam spent 7 years building and managing a specialist lending business for an established Bank, after working for 10 years as a Management Consultant  where he worked across all areas of Financial Services.

    Adam is an experienced business leader with a strong focus on specialist lending in the Consumer and SME space. He holds an MA in Leadership from Exeter University, where he also mentors first year undergraduates.

    A resident in Jersey, Adam juggles work with a busy family life and trying to keep fit!

     

     

     

     

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  • Derek De Gruchy

    Non Exec Director

    Derek has dedicated his entire career to the lending industry, with over 20 years of experience as the Managing Director of Black Horse Offshore Limited. His extensive expertise spans all aspects of commercial and consumer finance across Jersey, Guernsey, and the Isle of Man. Derek has also served on the Lloyds Islands Senior Executive Committee and the Black Horse UK Motor Senior Operating Committee. Additionally, he is an Associate of the Chartered Institute of Bankers. We are confident that Derek’s wealth of knowledge and experience will be invaluable to our team.

     

     

     

     

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  • Robbie Lander

    Commercial Director

    Robbie joined the business in 2017 after having had 15 years of experience in the Banking and Finance sector. Robbie has worked across a range of Financial Services businesses but primarily within the Real Estate sector where he has worked with customers to acquire, develop and refinance both residential and commercial property.

    At Reto Finance, Robbie headed up our Business Development team until the close of 2022 prior to moving to his new role as Commercial Director. While focusing on building the business brand, supporting and growing existing & new relationships outside of lending, he will continue to apply his expertise to real estate opportunities under the group. Robbie enjoys working with customers to tailor solutions to their individual needs and has the ability to be flexible in his approach and think outside of the box.

    Away from the office, Robbie enjoys spending time with his young family, watching sport and when he gets the chance to, playing golf.

     

     

     

     

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  • Ronnie Herbert
  • James Lowley
  • Alison Bell
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